How to be successful in Marketing on the Internet

Marketing

Marketing in a traditional sense includes various aspects from product and service management to sales promotion and after sales. When it comes to Internet, organizations can use the internet not only in service promotions but also in other areas including quality and design management for customer satisfaction.

The Design

Therefore the design of a website depends on how and what tools in the internet are used to what extent in marketing services.

The Layout

Whilst banners, hoardings, print and electronic news media act as broadcast advertising, a website acts more like a shop-front. Therefore the first challenge is to get potential customers to look at the shop front. Search results, brand awareness, selective banner advertising and word of mouth become important factors in getting people to your site for effective internet advertising and successful marketing on the net.

 

The Visit

However, once you get the customer to the window, the next challenge is to attract them and keep their attention and make them want to come back again and again. Getting customers beyond the header without losing them calls for successful “grabbing”.

The net can also be used for customer surveys, special promotions, direct purchases, after sale services, service monitoring and value chain management. To do this, visitors to your site must feel the importance of spending time and giving information. So, what’s in it for the customer? What has your website given in return to your visitor? Have you created an emotional bond or loyalty for your visitor?

Now, put yourself in your visitor’s shoes. When you search for a related product or service do you get to your web page? When you get to your page, does your current website effectively market your products or services? Do all those flashing pictures and colorful text act as an attraction or a distraction? Does your website look like an ego trip for the IT geek web designer? When the visitor leaves the site will they remember your product or service or the clever graphics?

 

To be Successful

To be successful in business, you need know your business and your customers well. Therefore the look and feel of the web-site and its intended function must be defined by you or your marketing expertise to focus on your “visitor”.

The expertise of a web designer comes in on to effectively converted the functions you have defined into a page to be user friendly to keep the customer attraction.

Can a visitor to your site get the information needed from it quickly and easily to make a decision? Would they come back to your site for a second visit?

 

Visual Enhancements

Colour schemes, visual balance, ease of navigation, value of content, clutter free appearance, all combine to give the visitor an experience and interest for a continued dialogue.