With such cultural, religious and ethnic diversity, the East can be an exiting place to market your products. Yet it can present major challenges to those embarking on an Eastern Mission. The Sri Lankan market can be considered as a unique market with a number of niche opportunities. How is marketing in the East so
[continue reading…]

Imagine yourself with a fit healthy body, able to enjoy life and carryout all your day to day activities without any difficulty. There is enough and more evidence to show that over-weight leads to long term health problems and that slimming medication does not help reduce weight and may involve serious health risks. Our muscles
[continue reading…]

Art and culture in Sri Lanka has always been intricately intertwined to such an extent that the two cannot be identified separately. Whether in the form of paintings, sculpture, handicraft or performing arts, “Sri Lankan art” typically depict “life” in the form of People, landscape and cultural lifestyle. Sri Lankan art also stands to give
[continue reading…]

If your customer is king, how would you manage your relationship with him? First consider the focus on your customer. What does your customer value most in the service you offer? Is your organization’s unique selling point based on a “personal service”? Can you identify and define your customer’s buying behavior, his values and his motivation
[continue reading…]

Leadership is both a principle and a process. It is primarily about People, Relationships and Missions. In order for leadership to be effective there must be effective coherence amongst the followers directed towards a common purpose or Mission. Therefore the vital element that binds people together is communication. There can be no leadership without a
[continue reading…]

Putting your ISO 9000 certificate to effective use If your organization uses a valuable ISO 9000 certificate simply as an advertising tool, it is losing out on 80% of its real value. Instead it should be used as the most powerful tool to turn your organization into a dynamic system offering a higher valued service
[continue reading…]

How to be successful in Marketing on the Internet Marketing Marketing in a traditional sense includes various aspects from product and service management to sales promotion and after sales. When it comes to Internet, organizations can use the internet not only in service promotions but also in other areas including quality and design management for
[continue reading…]

Learning English through the Computer “Merlin – English with the help of a Computer” is a programme specially designed with such people in mind, where the computer can be used to learn to speak in English. The programme consists of 4 modules –Basic, Intermediate, General knowledge and Business, each with hundreds of lessons with cartoons,
[continue reading…]